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How to create a good brand book?
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Important elements of a good design brand book
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What brand book references can I use?
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A brand book can always keep evolving
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Our entire ministry is based on two words: Relationship and CULTURE.
Why is culture so important, you ask?
Suz says this about culture,
“It's the way you interact with your family. It’s the daily give and take – it's how you respond, it’s kinda like the life around what you do when you’re together.”
Here’s a quick way to gauge the culture of your family...
- You all walk into a restaurant, do you talk/laugh/interact at the table, or go straight to technology?
- Do you share food when it comes out or stick to your plate?
- Do you walk away from the meal feeling encouraged or known?
These are a few ways to gauge your family’s culture. It’s okay to not share food but a lot can be said about a family’s culture when you see them eating a meal together.
- If your family chooses technology.... you may have a culture problem...
- If your family leaves feeling frustrated, tired, and lonely.... you may have a culture problem....
- If you see all this and want something different for your family, then it’s time to invest in your family’s culture.
Here is one way you can change the culture in your family today, ready?
Talk with your family about the culture you're building. Ask this simple question (and make sure you are prepared for the blunt honesty) ....
“What is one thing you love about our family? What is one thing you would change?”
See what they say... it might just be the first step in seeing your family’s culture completely change.
