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How to create a good brand book?
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Important elements of a good design brand book
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What brand book references can I use?
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A brand book can always keep evolving
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What do you do when you are scared? My first response is to want to control my environment. How about you?
In our culture that is spiraling downward, parents are gripped with fear for the effect of this culture on our kids. So our response? We want to control. Everything.
But the best response to the culture is not control. It’s connection.
Let’s face it. With the increasing pervasiveness of technology, it is becoming increasingly impossible to shield our kids from the influences of this world. So the best thing to focus on is our connection with them so we can have the most influence in how they view what the world is throwing at them.
This does not mean we give up on control. Boundaries are good with technology and life. However, we see so many parents relying too much on control to protect their kids and not enough on connection and then they wonder in spite all their control efforts why they are losing their kids to the culture.
If I have to pick one (control or connection), I will pick connection every time. I am willing to give my kids more freedom with technology if I know they will talk to me about what they are engaging with and I know they are wanting to fight for their own purity.
There is going to come a day when you won’t be able to control their environment any longer. One day they will leave the house. Will you be connected with your kids now and then so they know how to face the culture on their own?
