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What makes a good brand book?

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How to create a good brand book?

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Important elements of a good design brand book

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What brand book references can I use?

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A brand book can always keep evolving

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Belief Determines Behavior

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What we and our kids believe powerfully impacts behavior.  

For example, children who feel they can't please parents may overwork to compensate or give up entirely - either problematic.

But in seeing we believe in their potential, healthy motivation grows.

As parents, influencing children's beliefs gives us more ability to positively shape their actions.

I saw this coaching basketball.  

Sometimes players lacked confidence to drive to the basket.

I'd remind them, "No one can stop you! Take it inside!"  

Their talent was unchanged, but usually their belief and behavior shifted.  

Bolstered in their capability, they headed to the hoop.

Rather than only correcting actions, understand and influence your child’s beliefs.  

Get to the heart of their perspective and potential. Inspire their best, not because they must, but because they can.